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Made for the real world

A product needs to do more than survive launch. It needs to remain valuable and desired as the world around it changes.

We design for what comes next, building resilience, adaptability and renewal into products from the beginning. So they are born ready for the real world, and ready to evolve with it.

Wagner

Design DNA
Building a recognizable design DNA
Designing for long-lasting products
Scaling across product categories

Global Consumer Brand

Generative Design
45 shapes in 29h Vs. 5 concepts in 175h in the previous process
162 3D models Generated across 3 product families, each checked against the internal package
Data-driven design External data sets shape and pattern, the foundation for AI-driven development

VION

Developing a New Entertainment Interface
360° product development Product, technology, brand and packaging.
3× design awards Red Dot, UX and iF Design Award.
Market launch Fully developed and brought into production.

CEO Project | European Union

Practical Tools for Circular Transformation
13 partners across the office furniture value chain
6 countries in the North Sea Region
1 shared ambition transforming the office furniture sector

Perkin Elmer

Redesigning Liquid Handling for the Modern Lab
Understanding user needs and barriers
Designing for modularity and repair
Developing a production-ready workstation

Bentekk

From First Prototype to Dräger Acquisition
Developing a mobile gas measurement device for industrial applications
Validating the product in real industrial environments
Scaling towards a successful acquisition by Dräger

Walmart

Localizing a Global Recycling Vision
Researching China’s plastic packaging recycling system
Transforming global guidelines into locally strategy
Enabling teams & suppliers to drive circularity

Toilets For All

Circular Sanitation Innovation
Designing seamless user experience
Engineering modular resource recovery system
Mapping urban resource ecosystem

Lufthansa Technik

Circularity in Aviation: Innovation through GuideU
Mapping cabin material flows & emission hotspots across the aircraft lifecycle
Prototyping circular-ready product for testing and validation
Scaling take-back logistics

Forming an Alliance of Frenemies

Reshaping the MedTech Ecosystem
Mapping systemic waste streams & economic opportunities
Aligning stakeholder priorities
Scaling with digital platforms

Covestro

Making Circular Materials Tangible
Creating material selection process
Exploring innovative product designs
Mapping circular systems

Google

Redesigning the E-waste Recycling Experience
Cover Image Google
Business Landscape Analysis to identify status quo, challenges and needs
Experience Mapping to uncover opportunities
Vision Creation to define a strategic pathway for impact

Adapa Group

From Packaging Manufacturer to Packaging Data Platform
Value chain mapping Identifying data gaps and opportunities
Stakeholder use cases Turning ecosystem needs into value
Business model & vision Turning traceability into a new business role

K/W Automotive

E-Smartness on Three Wheels
Modular Design for cross-industrial use
Active reduction of inner-city traffic
Opportunities for new business models

Hilti

Circularity in the Construction Industry
Composition of three Hilti products
Clever features designed for outstanding usability
Brand values paired with sustainability goals
Modularity increases repairability

Hoyer

Game Changer in the Food Sector
Image of the Monsieur cuisine Hoyer machine
Connecting an ecosystem of services
Reducing packaging waste
Promoting a healthier lifestyle

Linde

Designing the Intangible
Man holding a tablet showing the interface in front of the Linde gas bottles
Improvement of occupational safety and ergonomics
Efficiency for a smart supply chain management
Optimization of resource usage through more efficient utilization

Research project

Moving Towards Sustainable Circularity
Indentified sustainable materials & circular principles
Designed for disassembly and repairability
Embedded circular experience at scale

Airbus

From Analog to Digital with Design Thinking
Photo of the Prowag in front of an airplane in a hangar
More than a mounting trolley
Enables an on-demand production process
Optimizes holistically the assembly line

Skateistan

Scaling Social Value with Circular Design
Rendering of a pop-up skateboard park with kids playing, a school container and garden facilities in the background
Empowering children in a creative space
Focusing on sustainability and usability
Transferring biomimicry principles into practical design

IONIQ

Protect the Body’s Largest Organ
Caring about people´s health
Reducing packaging waste
Revolutionizing skincare

ALDI China

Optimizing Packaging Sustainability
Explore sustainable interventions
Develop the sustainable strategy
Implement packaging guideline

confidential client

Pathing the Way for Circular Products
DEFINE the challenges
EXPLORE circular interventions
MAP the opportunities

Start with what others
discover later.

Speak with our experts

We work with Innovation, Business and R&D leaders at companies building the complex physical products of tomorrow

We’ve won over 300 design awards

Selected partners