We help organisations develop products ready for the real world by bringing reality forward.

Our upfront intelligence approach front loads the advantage whatever stage of the innovation journey you are on.

Drone shot from a fishing net in the sea

Our work

We design for what comes next, building resilience, adaptability and renewal into products from the beginning.

Since 2010, helping innovations meet reality early.

INDEED is a senior-led innovation firm and certified B Corporation. Since 2010 it has helped organizations worldwide get their ambitious ideas to market in industrial systems and professional equipment, medical and lab technology, and durable consumer products. In one room, from day one, strategy, design, engineering, manufacturing and circular thinking expertise answer the questions that decide success concurrently.

So innovations are born ready.

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