2010 was a very special year. Among other things, it was marked by a violent earthquake, an oil spill and deaths and injuries at the (probably last) Love Parade (of all time). But there were not only disasters and suffering. Shortly after Lena Meyer-Landrut won the Eurovision Song Contest for Germany in Oslo for the second time in history, it happened: INDEED Innovation was founded.

In 2011, just one year after our founding, we won our first Red Dot Design Award. Various others were to follow, but we will certainly not forget the first one, which we won for the design of the time recording terminal B-web 9300 for the company Kaba.

In 2012, we got a new member to the family. Our subsidiary Simplexion was founded and catches attention as a producer of things on the Internet since then.

2013 marked the start of our long-standing partnership with Life Science Nord, the regional industry network for medical technology, biotechnology, and pharmaceuticals in the states of Hamburg and Schleswig-Holstein. With around 500 companies, universities, and research institutions and over 260 active association members, they are a significant innovation and economic factor as well as an important element of the cluster policy of both federal states. And we still think it’s great to be part of it!

In 2014, the time arrived for a very special project: The AIR RUNNER. This futuristic smart device, which combines computational design and athlete knowledge in a drone, motivates runners and drives them to peak athletic performance.

In 2015 we could already celebrate our 5th anniversary. How quickly the time has flown by!

In 2016 we went on a big trip. Together we flew to Barcelona and spent incredible days there, exploring the city and getting to know and appreciate each other even better over good food, wine, and beer. To this day, an unforgettable trip with countless memories and anecdotes.

In 2017 two pretty cool things happened. Our office in New York opened and our second subsidiary TOI – Tools Of Innovators was founded. Since then, our colleagues have been supporting companies and their employees in becoming innovative with customized innovation training.

2018 marks another milestone in our history. With one laughing and one crying eye we left our office in Brahmskontor and moved to Miramar-Haus in Schopenstehl 15. Our growing team got more space including a bigger workshop.

In 2019, we developed ÄNX. A design concept that breaks the boundaries of the digital and real worlds to improve mental well-being using AR technology.

2020 saw we launched a new mission: Humane Innovation. After ten years of innovative products and services that put people first, we’re moving in a new direction and reinventing ourselves. Innovation-as-usual is simply no longer good enough when the world is on fire. We need to innovate for the next generation with equal focus on people, planet, and profit. We want to create innovation for the Circular Economy, respecting the needs of all living things and resources, and driving a more humane as well as sustainable future.

The first ten years of INDEED Innovation have passed so fast and so much has happened. And we haven’t even talked about the legendary summer parties or our visits to China or or or. We would love to celebrate this anniversary with all our colleagues, alumni, friends, partners, customers, and companions, but the current situation has upset our plans.

But postponed is by no means canceled. We hope for a big 10+X party next year. Who will be with us?

Finally, we want to thank everyone without whom this journey would not have been possible. Thank you to all our friends, families, partners, customers, alumni, and every single supporter who has been with us on our journey to this point. THANK YOU! Here’s to many more great years together.

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