Red Dot Design Award for the Hilti Toolbox
Die sechste Generation der Hilti Toolbox wurde gestern Abend mit einem Red Dot Award ausgezeichnet. Die bekannte Markenikone wurde als Teil der neuen Markenpositionierung von Hilti neu gestaltet.
The jury was impressed by the additional features, such as a pivoting handle so that two toolboxes can be easily carried in one hand, and the new interior that can be individually configured to hold a variety of accessories.
Stephan Niehaus, Head of Design, Hilti & Heiko Tullney, Creative Director, Indeed, were present to accept the award – on behalf of everyone involved on both sides. We would also like to mention our colleagues Florian Witt and Alex Dumler, as well as all those who have contributed to the further development of the brand icon, but were not in the office to raise their hands; but perhaps can be seen in the Making of:
More information here: Hilti PR or RedDot
Stefanie Wibbeke
Marketing & Communications
Stefanie spearheads our communication and content marketing spreading the word about us via every channel. Residing in Hamburg by choice, she couldn’t live without her daily dose of crocheting.
