Manifesto




10 years after our launch, we are ever more aware of our legacy. What we leave behind should be more than just new products and services, or ideas. Ten years in, we realize that innovation can be a dead-end street.
More and better is no longer good enough. Creating cool products and services is no longer good enough when the world is on fire.

Because of climate change
Because of increasingly divided societies
Because of technology undermining our humanity instead of nurturing it

Innovation is actually a big part of the problem. The chase for the next big thing, for the next better thing, all in the spirit of relentless growth. The problem is not consumption per se. The problem is consumption with a winners-take-all mentality, capitalism without accountability.



To build a more beautiful future we have to recode innovation


Meanwhile, COVID-19 is accelerating change. The world will never be the same again. The future is suddenly here. The global COVID-19 crisis is a catalyst that accelerates and amplifies existing patterns. It underscores the urgent need for fixing broken systems, adjusting human behavior, and expanding our collective consciousness. 

Business-as-usual is obsolete
Innovation-as-usual is obsolete
Design-as-usual is obsolet

We are at a tipping point. An ecological, an economic, a social tipping point. And it’s urgent: We are the last generation that can save our planet, so it’s up to us to deliver the change. This is why, after 10 years,INDEED Innovation will become something new. We are reinventing ourselves. From Human-First we will shift to humane innovation.



Humane innovation to improve the behaviors of people and businesses towards a better future for all life on earth

get to know us

What does that mean for INDEED’s work so far?

We do no regret our work so far. Together with our clients we focused on consumer and business needs and brought smart solutions and great innovations to the market. But this is not enough. We want to improve the behaviors of people and businesses towards a better future on the planet. Adding the planetary dimension to our people and profit focus will widen our horizon and the work we do for known and yet unknown clients.

Why do you change now?

We had been working on our vision for some weeks when COVID-19 entered the scene. After a short-term shock, the accelerated changes and tragedies caused a sort of awakening. If you have nothing to lose, there is all to win. So, we decided to go all in: We geared all our power towards the future, used released capacities and focused on building a vision strong enough to encourage us, our clients and partners to improve the behaviors of people and businesses towards a better future for all life on earth with humane innovation.

Read our founder’s letter

What does that mean for INDEED’s future work?

We will deliver humane innovations. That means innovations that are characterized by three qualities:

- Keeping products and materials in use and minimizing their negative impact through circular business models and production

- Supporting a shift from self-interest and instant gratification to collective care and social impact

- Bringing the best of humanity to the task of improving all life on the planet


We will deliver humane innovations by combining circular business models and processes with behavioral science and creative excellence to provide guidance, designs, roadmaps, and transparent KPIs for conscious product and service innovations.

What are your next steps?

By intersecting the needs of people, planet, and business, we will create more positive emotions with less consumption, build more robust systems, and deliver the biggest possible and viable advancement towards a better future for all life on earth.That’s our long-term mission and we are aware that we are not there yet.But we have a plan. While we are building on our creative excellence, we invested in our knowledge in the field of cognitive and behavioral science, broadened our understanding of circularity and going to win partners to build humane innovations as soon as possible. Like now: Enter our “humane innovation”-contest and experience what’s possible if you really want to improve all life on the planet and succeed.

Win a humane innovation


Making hardware circular usually means adding services. That said you need a team of designers, engineers, business and communication strategist as well as money to make that happen. With all that we can help! 

Take part in our contest and win a part of your future humane innovation. Just answer our questionnaire until September 15th as detailed as possible. We will pick one entry which is most promising to deliver the biggest possible and viable advancement towards a better future for all life on earth in the given time span of 3-4months (within a budget from our site of 25k).

Together with the winner’s team we will envision, design, and lay the foundation to develop sustainable business models and ecosystems, brought to life through conscious products and services that cater to human, planetary and business needs.


This is your chance to make a change!

Please answer our detailed questionnaire to enter our contest and get the chance to win a humane innovation powered and supported by INDEED.

Send us a Mail and receive the questionnaire

meet the team

Heiko tullney

Creative Lead & Industrial Design
Eunji park

Research Lead & Behavioral Design
florian witt

Engineering Lead
Vinay Bhajantri

Sustainable Engineering & Design Expert
GET TO KNOW US 

INDEED is a humane innovation firm on a mission to create a better future for all life on earth. We help our clients and partnersto envision, design, and develop sustainable business models and ecosystems, brought to life through conscious products and services that cater to human, planetary, and business needs. 

We combine circular business models with behavioral science and creative excellence to provide guidance, designs, roadmaps, and transparent KPIs for conscious product and service innovations. We bring innovations to the market that are characterized by three qualities:

- Keeping products and materials in use and minimizing their negative impact through circular business models and production

- Supporting a shift from self-interest and instant gratification to collective care and social impact

- Bringing the best of humanity to the task of improving all life on the planet 


We work for organizations of all sizes and across industries that want to create products and services committed to the wellbeing of humanity and all natural systems. With brutal honesty, our international team fights for the biggest possible and viable advancement to transform business opportunities into humane innovations.


We are eager to talk to you about our vision and the way to archive it together. If you like to know us better we are happy to have a call or a meeting with you – just let us know when!
request a call