What does that mean for INDEED’s future work?
We will deliver humane innovations. That means innovations that are characterized by three qualities:
- Keeping products and materials in use and minimizing their negative impact through circular business models and production
- Supporting a shift from self-interest and instant gratification to collective care and social impact
- Bringing the best of humanity to the task of improving all life on the planet
We will deliver humane innovations by combining circular business models and processes with behavioral science and creative excellence to provide guidance, designs, roadmaps, and transparent KPIs for conscious product and service innovations.
What are your next steps?
By intersecting the needs of people, planet, and business, we will create more positive emotions with less consumption, build more robust systems, and deliver the biggest possible and viable advancement towards a better future for all life on earth.That’s our long-term mission and we are aware that we are not there yet.But we have a plan. While we are building on our creative excellence, we invested in our knowledge in the field of cognitive and behavioral science, broadened our understanding of circularity and going to win partners to build humane innovations as soon as possible.