In a nutshell: Service Design is the essential and integral discipline and method to face transformation – especially digital transformation. It is a discipline at the interface of business, marketing, design and technology. Creating meaningful services that clients truly love gives your business a distinct competitive advantage in saturated markets.

To celebrate Service Design Day, we offered an afternoon workshop and an after work talk & networking event on June 1st in Hamburg in cooperation with the Service Design Network. Our workshop was a proper first step to implement Service Design Thinking in your organization. Therefore, we dedicated our event to all professionals out there who aim for reliable, intuitive and consistent client experiences despite their department. Over 30 attendees joined the workshop, while another 30 joined in afterwards to spend the Friday evening with us. We explained the core of this methodology and throw light on business areas that it can be used for. The ensuing talk and networking evening was a deep dive into Service Design Doing with smart lectures from VW and Lloyds Bank.

The program:

3 p.m. Workshop “Service Design Thinking.” Experience how Service Design Thinking impacts your business in the digital age. (DE/EN)

5 p.m. Talk “Service Design Doing.” Discuss how Service Design Doing creates meaningful (digital) offerings for your clients. (DE/EN)

Intro & Opening by  Prof. Birgit Mager, Co-Founder & President of the International Service Design Network,  and Karel J. Golta, Founder and CEO of INDEED Innovation

Lecture 1 – “OPEN INNOVATION, SERVICE DESIGN & PROTOTYPING” by Dr. Thomas Abrell, VW

Thomas will share insights from his project “Markthalle – Raum für digitale Ideen”, which turns the city of Wolfsburg into a laboratory. Follow him into the PopUp Space and learn more about the paradigm shift towards open innovation.

Lecture 2 – “BRIDGING COMPLEXITY FAST” by Roman Schöneboom, Lloyds Bank

Roman will share pains, gains and learnings from his work in large organisations such as the UK Ministry of Justice, Tesco PLC and Lloyds Banking Group covering team
and process learnings.

Discussion :Ask the speaker any question and discuss with the delegates how Service Design Thinking & Doing impact your business.

Afterwards: interdisciplinary with finger food’n’drinks and a nice view above Hamburg’s rooftops.

Location Frachtraum, Neuer Wall 34, 20354 Hamburg

Celebrating Service Design Day

Worldwide service design enthusiast and explorer spread the word that creating meaningful services will boost your business in the digital age. We invited, the crowd came to learn more about Service Design, the essential and integral discipline and method to face transformation – especially digital transformation. The ensuing talk and networking evening was a deep dive into Service Design Doing with smart lectures. They showed that the creation of meaningful services that clients truly love gives your business a distinct competitive advantage in saturated markets.

Find more pictures here.

Opened by Prof. Birgit Mager, Co-Founder & President of the International Service Design Network and Karel J. Golta from INDEED, our speaker from Volkswagen and Lloyds Bank told the plain truth about Service Design Doing in their companies. Key quote: “If you work with people who know what they are doing you don’t need a big team.” Thanks Roman! Afterwards we enjoyed the evening with like-minded professionals and discussed how Service Design impacts your business in the digital age or how we drive digital transformation in our company with service design thinking and doing.

After their talks Dr. Thomas Abrell and Roman Schöneboom have been good as gold and answered our “3 questions to…” for our blog. Roman even shared “9 lessons learned” with us. Find the posts here:

INDEED Innovation is corporate member of the Service Design Network.

Learn more about ServiceDesignNetwork here.

Karel Golta

Karel J. Golta

CEO + Founder

Karel, CEO and founder of INDEED, is Swiss but far from being neutral. When he's not planning "the next big thing" with clients, you can controversially discuss with him the value of design.

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