Greenhindering

The glorification and normalization of unsustainable behaviors or practices by influential social agents (such as media, companies, and influencers), whether intentional or unintentional, that makes these behaviors more difficult to eliminate.

Unlike greenwashing, which involves misleading environmental claims, greenhindering works by reinforcing unsustainable practices as normal, desirable, or fashionable through social messaging and representation. For example, when media portrays single-use plastics as part of a trendy lifestyle, or when TV shows consistently display environmentally harmful behaviors without acknowledging their impact, they’re engaging in greenhindering.

Source: Raz Godelnik.