Feb 15, 2018

SATISFACTION – Innovation between High-Tech and Sensitivity

What can design contribute to innovations that serve pleasure, desire and satisfaction? We celebrated our longstanding partnership with EIS with an exhibition and an after-work event.

Stefanie Wibbeke

Sexual satisfaction is one of the most primal needs of mankind, its primeval drives. Lust ranks on a similar level as hunger or thirst. Nevertheless, the topic is still one of the most sensitive areas, not only in public, but rather also for each individual in their dealings with it.

So, what do you need to consider when an innovation development company like Indeed is in charge of applying its technology and design know-how to products that serve this need?

Our long-standing partnership with EIS, Germany's leading online retailer for intimate lifestyle products, challenges us in our claim to put people at the center of every product development and innovation. Because where, if not here, is it necessary to approach a development with respect for nature, a sensitive approach and a close look at human needs and requirements?

Discover your sensuality' is the promise that EIS rightly makes to consumers. It goes without saying that the market leader's highly innovative products are based on ergonomics, technology, artificial intelligence and high-tech - but what counts for the user is the experience. A sensitive experience that also demands aesthetic design.

Satisfaction and Sexual Gratification

And that's exactly what the SATISFACTION exhibition was dedicated to, which we at Indeed presented together with our client EIS from January 19 to February 18 (Tue - Sun, 11 am - 6 pm) at the iF Design Exhibition in Hamburg's Hafencity. We showed how design arouses curiosity and satisfies desire.

In this regard, we also invited together with EIS to a Valentine's Day of a special kind. The after-work event on February 14, 2018, with special guest sexologist Ann-Marlene Henning, André Bierbaß and Karel Golta, was attended by 100 guests.

Here we tried to tackle the subject of sexual gratification, which is one of humanity's most basic needs, a little less cramped than usual. And that worked quite well. Maybe also because we had colleagues for whom Sexual Wellbeing is just another topic within otherwise classic innovation development projects. In terms of technology and product design, we are after all professionals, and it does not matter if it's a vibrator or an industrial vacuum cleaner: we aim for human-first and put that at the heart of every product development and innovation. This is also central to EIS, Germany's leading online retailer of intimate lifestyle products, and no less to sexologist Ann-Marlene Henning.

Together with the audience we discussed the charm of penguin satisfyer, the possibilities in online retail and of course the value of a relaxed attitude when it comes to love, lust and passion. An absolutely enjoyable event!

Stefanie Wibbeke

Marketing & Communication

Stefanie is Head of Marketing at INDEED. She is responsible for spreading the word about us through digital and social marketing, partnerships, events, and more. As humanities scholar, she questions our work from a different angle and makes us explain projects with the human experience in mind. Residing in Hamburg by choice, she couldn’t live without her daily dose of crocheting.


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