Blog

May 5, 2017

USER EXPERIENCE SQUARED

Actually, any more explanation is unnecessary when a product like the nipple for a baby bottle is named ‚nature sense‘.

By
Günter Wissmann

The little user who was central to our development will be convinced at the first test: soft zones, created by especially soft material and the surface structure of the sucker suggest the feeling of the mother's breast and will help him to cope more easily with the switch from breastfeeding to bottle. Additionally, the air ventilation system helps reduce colic. And when the baby is satisfied mothers are even happier. 

Needless to say we took into account the Design DNA of our customer MAPA. With that we helped him improve the lead market position of his brand NUK and earned us an iF award at the same time. You only get that for design with added value!

Günter Wissmann

Head of Industrial Design

Günter ist der Südstaatler unter den Nordlichtern. Gestalten ist seine Leidenschaft, immer wieder vor neue Aufgaben gestellt zu werden seine Motivation und mit dem besten Team aller Zeiten arbeiten zu dürfen eine echte Freude. Und wenn er sich nicht gerade durch die Höhen und Tiefen von Kreativprozessen treiben lässt, versucht er, dies in Höhenmetern oder Kilometern wettzumachen.

The
Mensch


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