When everyone is talking about sustainability, we need to distinguish the serious intentions from the less serious ones. Sarah describes the current problem of corporate greenwashing and shares three tips on how to spot it.
Tommaso tells two stories of companies that became more profitable and successful with the help of sustainable service design. While looking for solutions, it’s priority to think about the environment and the care of our planet.
Stefanie thinks we should talk about "boldness". The word haunts through every meeting. Gladly paired with the question "is that bold enough?". But what is bold and is it mandatory?
This blog post is part of a series giving answers on why and how humans, companies and societies need to change for a planet worth living on. In the second part, we elaborate how consumers, companies and societies can change.
When business romantics, rebels, skeptics and mavericks come together once a year, you know it´s time for the House of Beautiful Business event. We (that is Isabel, Franziska, Sarah and myself) took part in this very special event and summarized our highlights for you.
This blog post is part of a series giving answers on why and how humans, companies and societies need to change for a planet worth living on. In the first part, we elaborate why customers urge for a change.
Our colleague Dominic was at the Hebei International Industrial Design Week 2020 and gave us his impressions and highlights in an article.
Our colleague Sarah was at the LaFutura conference in Copenhagen and gives us a short overview.
In her article Sarah illustrates how she experienced lunch breaks in four different countries. Dive into her lunch break adventures from London, America, Hamburg and Barcelona.
Cool sneakers on - hello New Work? Anni explains that it takes more than a pair of sneakers to establish New Work. In the beginning there is the work on your own personality.
At a time when we have been unwillingly thrown into a new model of work, we now urgently need to consider what experts have been talking about for years: New Work and an important element of it - our work-life balance.
What happens if your captain stops giving you orders? And what if the payment at the end of the month is no longer the reason you work? The exciting story of the Captain of the Santa Fe explains how work needs to be redefined in our society.
New Work is on everyone's lips more than ever. It is worth taking a look back at its origins and the developments based on it to understand that there is much more behind than home office, a football table and a fruit basket.
In this three-part-serial Tommaso provides a reflection on the concept of the circular economy, aiming to present a complex system in a comprehensive manner.
Before you fear another buzzword Eunji likes to reveal why behavioral design is needed to make a change.
Many of us only refer to exclusivity when it comes to the price of a product or service. But the "exclusive quality in general" is the result of design and mostly without malicious intent, but also without special consideration.
Higher fares, fewer routes, eerily empty airports, pre-flight temperature checks, stacks of forms, testing, waiting, tracking bracelet and 14-days quarantine: This would be my brief description of the new era of air travel during the coronavirus pandemic.
We definitely live in an era of change. Today, things are not and will not be the same as they were. We live in an age where things should no longer be right or left, black or white, for man or woman, masculine or feminine.
"Things always tend to turn out different than imagined or planned." This sentence is particularly true in 2020. We look back and ahead on the occasion of the launch of the German tracing app for Covid-19.
Services are a key element of our economic system. Therefore Tommaso takes a closer look into successful cases which leveraged new business models for traditional companies.
Last week we had the chance to participate the online "Sustainability Deep Dive" of the IDSA Industrial Designers Society of America. Days of inspiration, insights and a valuable comparison of our own thoughts and projects with those of over 600 designers and innovation managers around the world.
This blog post is the third and last part of a three folded series taking you behind the scenes of INDEED’s latest installation. In this last part, we like to share our experience at the House of Beautiful Business and more.
This blog post is the second part of a three folded series taking you behind scenes of INDEED’s latest installation. In the second part, we deep dive into the development process and the challenges.
You might get into a workshop and you want this effort to be successful. You invest time, budget and energy, thus this investment has to have a clear return. Here we share some practical tips for a brilliant co-creation session.
This blog post is part of a series taking you behind scenes of INDEED’s latest installation. In the first part, we deep dive into the ideation and development process.
Together with the Business Romantic Society we worked on several future states to question our existing offering and prepare for the years to come. Join us on an eerie and fascinating trip towards the year 2030.
Predicting the future is not only hard, but also uncertain. However, it is still exciting to imagine what our lives will be like in the next 10 years. Will there finally be flying cars like in Back to the future? or will we have robots that would lighten our lives like in the Jetsons?
You want to go shopping or have to take public transport? Then you should think about the protection of your surrounding. James worked on a DIY mask for everybody which you can make at home within minutes with materials you have anyway.
During the month of April, we wanted to focus on how to implement a more sustainable life. We think that, for big changes, small actions need to be taken in order to transform our routine into a sustainable life, which will gradually change our day-to-day activities.
This is not about sustainable coffee, but about Vinay’s unique and enriching view on establishing ideas of sustainability into every day’s design process – even for young professionals fighting for business credibility and their personal believes.
Have you ever wondered what your brain signals sound like when you think? We developed an apparatus to translate your brain signals to music.
In times of a pandemic, we have to focus on the bright side: The readiness to help and power to innovate. We collected examples worldwide from individuals and associations.
Due to the current situation we are facing worldwide, we would like to share with you some of the most useful tips and tricks we have found & experienced/tested in order to increase our productivity while working from home, so feel free to share them or implement them.
How Corona forces industries to open up for remote work: Major events and trade fairs are being cancelled, meetings and workshops are being rescheduled, supply chains are being interrupted–the coronavirus controls the economy firmly.
We finally made Alex to tell us about his New York teaching experience from earlier this year. Highly motivated by the recent outcome, he found time for a post.
While everyone is guessing for the future, we have rummaged in our drawers and found a few concepts that we would assess differently from today's perspective than a few years ago ...
Urban traffic development presents city planners, citizens and companies with enormous challenges. We have teamed up with K/W Automotive to come up with a possible solution – flexible, light weight and ready for individual branding.
It is well known that the Las Vegas CES is all about new trends, the newest technologies and the most mind-blowing innovations. That is why our colleagues Karel and Patric stopped by to find out which trends are worthwhile as well as what we will be seeing during this year.
Today, we like to introduce another phygital concept, meant for frequent travels, build to relax, easy to carry and aiming for well-being where stress is predestined.
Our colleague Tanja Kruse Brandao celebrated 50 years of internet and 20 years Hasso Plattner Institute. She was inspired, but also thoughtful, by the Jubilee Conference in Potsdam. Here is her report:
It is crucial to stay flexible in an early project stage and to get as many feedbacks as possible. Vinay explains how to avoid the investment bias and lead the project with verbal prototyping to success.
This year Mariana had the opportunity to travel to Toronto and take part in the 12th annual edition of the Service Design Global Conference (SDGC2019). Here’s her personal recap.
In the spirit of the House of Beautiful Business, this is not a retrospect like any other but a collection of highlights to read and watch. Cause what could we do better with our numerous impressions than to put them into action and pass them on?!
This is not an article about Superman and Wonder Woman neither about the Joker or Batman. This is an article about our everyday superpowers at INDEED.
During summer Johanna went abroad to work with our colleagues in New York. Here we go with her personal reflection about her month in the US.
One of our colleagues joined an innovation and entrepreneurship program in collaboration with various international practitioners in Jordan. Find here is personal recap.
It’s pretty hard to imagine the hospital of the future… Lucky us, we can ask the husband of our colleague Isabel to give us some insights on medical facilities of the future.
Almost 60 million people in Europe report unspecific anxiety states. Some of them even become seriously ill and needed to be treated. What if technology could guide us to deal constructively with our own insecurity and thus show us a way out of the vicious circle?
Fascinated, we watch the rise and fall of the unicorns and ask ourselves what this has to do with the customer in general, existing business models and new solutions.
November is coming and we are looking forward to Lisbon, the House of Beautiful Business where we will reconnect with old and new friends. With a retrospective and from a personal point of view this time Stefanie creates upon us the desire about the expected rendezvous.
The „Joy in Tech” keeps us going. And this is the spirit we shared with you and the fellows of the Beautiful Business tribe. Together with the Business Romantic Society we co-hosted the Chamber of Beautiful Business at the VITRA showroom in Hamburg on September 10th, 2019. And it was a pleasure!
How artificial intelligence could help us master the complexity of the world – as long as one does not want to emigrate to Mars. A new edition of Karel’s column for PAGEonline now available in English.
We design more than products. And our HQ is in Germany. That said, it comes natural to start a white paper series on Service Design in German language. Doesn't it?!
Lately I was asked by a German blog about the necessary mindset changes of Hamburg's companies towards the path of innovation. Interesting questions lead to this summary in English.
At Indeed we strongly believe that we have the mission to build future innovators, that is why together with our colleagues from TOI we held our first ‘Design Thinking 4 Kids’ workshop, where we encouraged their curiosity and empathy in design while doing some fun and imaginative prototypes.
In a world of constant change, companies need to adjust and evolve to meet the ever-changing needs of their consumers. One way of doing it, is finding innovation in your daily tasks. But how can we be innovative and launch the next mind-blowing product to the market?
Meet the newest player in the beauty market: A medium-sized industrial coating specialist who makes sunscreen intelligent and solves even the most challenging overlay.
Will we have smart beds which exercise and rejuvenate us while sleeping? Following our article about how our future sportive experience will be like, Mariana and Isabel take us 5 and more years ahead from now giving us a glimpse on what to expect.
How has our experience of exercising changed over the years? Our colleagues Mariana and Isabel took a trip back to the past, present and future of sports to show us a broader panorama about the future that lies ahead in the training area.
In the new edition of his PAGE column, Karel abandons the received idea that Ai is a project for IT departments only and shows how we can design for humans with Ai.
At VDID Newcomers’ Award 2019 in Cologne, Tanja had the pleasure to speak about how service design affects current marketing methods and to advocate for the interdisciplinary collaboration of design, marketing and engineering.
Digital Kindergarten, this year’s playground for professionals was a blast! We were partner, had a keynote and a booth, where we mix and mingle the digital and analog world.
Matthias Mazur is not only our valued colleague, but a performer. As a member of "Meet the Monsters" he is regularly on stage and spontaneous. Whether this makes him a better creative, we wanted to find out in an interview.
In the new edition of his PAGE column Karel describes the forms of cooperation between man and machine - and the important role design plays.
How will we work in the future? How will we acquire new knowledge or try new roles out for ourselves? Our illustration talent Florian has a vision:
Sure, everyone knows what venture capital is. But what is Venture Client? On Thursday Gregor Gimmy was a guest at the afterwork talk of our colleagues from TOI. For many years, he was head of the BMW Startup Garage - today, he brings established companies together with fresh start-ups.
We asked ourselves in a recent project for a German research group how to push effortlessly. Anyone who already had the unwieldy experience of pushing prams can perhaps imagine how difficult it is to transport several infants in a massive pushchair.
In his second column on Design and Artificial Intelligence Karel Golta wonders how designers can make usable AI-processed data.
Karel went to San Francisco - not just for fun, but to bring us new ideas and attend IBM's #think2019
Karel starts a new column for PAGE online: On the future of design in the age of artificial intelligence. Find here the translation of his first strike.
We tend to ignore the small warnings of our body in everyday life. Or how can it be explained that many employees get sick the moment their holiday begins? Or that depressive states and low-spirited phases become as ordinary as a cold? We concieved a solution for that...
We invited you to an energetic start into the week & a discussion about innovation. || Monday, 04. February 2019 | 8:30 – 11:00 | BlueRoom, Schopenstehl, 20095 Hamburg
Everyone is afraid of the transparent citizen, but in the # 10yearchallenge they go along? We are thinking about human behavior and how it amuses a learning machine than us.
There is no better way to start the new year than having a get-together in your own home! At INDEED we did something else than a normal New Year's reception. Read here what our Design/Ding (our favoured design) is.
Here's how to make seasonal small talk without mentioning the weather—just in time for the holiday cocktail party frenzy.
How do you redeem your updated brand promise with a new product line? Our client, keeeper, is demonstrating this with his current range of kitchens products, and shows how sophisticated design coupled with the courage to innovate can create customer proximity and loyalty.
Today we like to tell you more about our voluntary work for the next generation litter basket for New York City.
Let us introduce you to "Solid Impact" and a possible future of excellent choices. Our concept showcases sustainability in several facets and is part of our work for the PAGE theme special "AI and Design".
Our TOI-colleague Michael Leitl explains, why we don’t have to be afraid of AI but must fear the users. And thus, forms the conclusion of our blog series "Fear vs. Optimism".
Seriously, are people afraid of AI? Right now it feels like a trend, says Tommaso and contributes his answer to Andreas central question of the current blog series: “How can we take the fear away from people when it comes to AI?”
Join the German service design community to watch and discuss videos from SDGC on November 30th in Hamburg.
For the third time Karel was a resident. The colleagues from TOI made for the first time their contribution to the packed program. Read now, what you have missed and why you should join next year…
After several days of people talking about sketchnotes, attending the WUDHH workshop and training, I like to encourage everybody to start. Start taking sketchnotes today!
We continue with our series. This time Andrea interviews Heiko about how to spread optimism instead of fear facing AI.
As Andrea continuous to change the widespread fear of AI into optimism, today Karel has his say about this topic.
In my article 'Digitization and AI in 2 Worlds', I recently asked how we can rid the masses of fear and spread optimism. After Steffi has shared her ideas with us, also Minjoo thought about that and finds an elaborated answer.
We all attend meetings, lectures or lessons. And we all take notes while listening. But how difficult is it to find something among all of those quick notes later on? And how hard is it to explain them to someone else?
As written in my recent article 'The 2 worlds of digitization and AI’, I would love to change the widespread fear into optimism. So I seeked my colleagues’ ideas on how to achieve this. As always, I could rely on Stefanie, who was the first to write down her thoughts. Her approach: a new Age of Enlightenment.
My life wont't be ruined by Instagram. Stefanie advocates curated content instead of exit, when social media threatens to disturb peace of mind.
This essay is based on the fireside chat happened on 27th Sep.*
The triangle of design, art and technology is the ideal place to discuss and spend the evening together. Many thanks to Minjoo Cho, Roman Lipski and Christian "Mio" Loclair. Your lectures made the evening special.
Join us at the House of Beautiful Business in Lisbon before and during Web Summit for meaningful conversations about technology and humanity. The House will serve as salon, stage, and sandbox for people who are keen on rehumanizing business in a playful and intimate setting.
There is no larger gap than the one between expert knowledge and broad public opinion concerning AI. While some immerse themselves in the ever new possibilities enthusiastically, the rest is painting out horror scenarios. When will the general public finally get the chance to become part of the digital optimism?
"It's not about blah-blah, it’s about the honesty and trust of your brand in the product!" Incremental design updates do no brand any favour, Heiko Tullney suspects. Let's talk to him about the innovative strength of established brands and about the supreme discipline of strategic branding.
Will artificial intelligence replace us? Or will we finally have time for what makes us human, thanks to intelligent machines? We want to ask these and other questions about artificial intelligence during our fireside chat on the 27th of September.
One ear in, out on the other: Why do our eyes sometimes understand more than our ears?
'Nothing good has ever been written in a large room,' said award-winning historian David McCullough, who used to work in a shed on Martha's Vineyard. May be, but it is possible to innovate and design in large rooms excellently and also awarded. So what do designers do better than others in terms of deep work?
The Internet of Things (IoT) comes to our offices. Every month it sneaks closer into and establishes further in our workplace. On the good side, it connects us worldwide and transforms not just the technological landscape but also how we work. On the bad side, it can turn our company into a dreaded panopticum.
Is it the summer break or me that currently the social media feeds show one curiosity after another and trend and counter trends emerge particularly clearly?
No rock, no roll or rather: no innovations, no development and without humans no useful innovations. So, why is AI primarily seen as either black or white and not in context?