Vitra

The art of shaping waterflow

How to bring timeless elegance to the contemporary bathroom? DNA mapping is the answer.

We developed a strategic and time adaptable design tool (DNA map), which empowers our client to see where to set the strategic focus and where new windows of opportunity for portfolio development exist. Together with the client, we analyzed the user attitude and the corresponding form language to be ahead of the competitive field and found our roadmap lying in the design dna strategy: DIVERSITY.