The little user who was central to our development will be convinced at the first test: soft zones, created by especially soft material and the surface structure of the sucker suggest the feeling of the mother's breast and will help him to cope more easily with the switch from breastfeeding to bottle. Additionally, the air ventilation system helps reduce colic. And when the baby is satisfied mothers are even happier. Needless to say we took into account the Design DNA of our customer MAPA. With that we helped him improve the lead market position of his brand NUK and earned us an iF award at the same time. You only get that for design with added value!